Author

Articles by Brian Bergholm

Principal Product Marketing Manager, Elastic

Brian Bergholm is a principal product marketing manager in the Go-To-Market team at Elastic. He’s a specialist in Elastic Cloud, partner marketing, and hyperscaler marketplaces.

He has spent over 20 years in the tech industry across telecoms, software, and professional services. He most recently spent 15 years at Microsoft in a variety of roles, including global product marketing, sales enablement, launch management, and integrated marketing. During his tenure, he supported numerous launches including Office 365, Windows 10, and Azure Marketplace. He joined Elastic because of the power of search to find the answers that matter.

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Elastic Cloud Serverless on Google Cloud doubles region availability

Elastic is excited to announce the availability of Elastic Cloud Serverless in three new Google Cloud regions in the US. Built on a Search AI Lake architecture, it combines vast storage, low-latency querying, and advanced AI capabilities.

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Elastic Cloud Serverless now available on Microsoft Azure in Ireland, Australia, and Washington

We're excited to announce the availability of Elastic Cloud Serverless in three new Azure regions: Ireland, Australia & Washington. Built on a Search AI Lake architecture, it combines vast storage, low-latency querying, and advanced AI capabilities.

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Elastic joins AWS Zero Trust Accelerator for Government (ZTAG) program

Elastic is excited to announce its official designation as an AWS Zero Trust partner and its onboarding into the AWS Zero Trust Accelerator for Government (ZTAG) program.

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Elastic wins 2025 Google Cloud DORA Award for Architecting for the Future with AI

Elastic has won the 2025 Google Cloud DORA Award for Architecting for the Future with AI. This award recognizes Elastic’s significant advancements to improve software delivery and operational performance by applying DORA principles with Google Cloud.

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Elastic Cloud Serverless now available on AWS in Frankfurt and Ohio

Elastic is excited to announce the availability of Elastic Cloud Serverless in two new AWS regions: Frankfurt and Ohio. Built on a Search AI Lake architecture, it combines vast storage, low-latency querying, and advanced AI capabilities.

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Elastic Cloud Serverless now available on Google Cloud in Belgium and Mumbai

Elastic is excited to announce the availability of Elastic Cloud Serverless in two new Google Cloud regions: Belgium and Mumbai. Built on a Search AI Lake architecture, it combines vast storage, low-latency querying, and advanced AI capabilities.

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Elastic achieves AWS Education ISV Partner Competency, strengthening education solutions portfolio

Elastic has earned the AWS Education ISV Partner Competency. This recognition validates our expertise in delivering Search AI solutions that help education institutions modernize operations, enhance security, and improve student services on AWS.

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A new 5-year agreement helps users capitalize on the power of AI with Elastic on AWS. Elastic’s Search AI Platform provides a scalable foundation for Elasticsearch, Elastic Observability, and Elastic Security — each tailored for specific use cases.

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Elastic at Microsoft Build 2025 — Developers, developers, developers!

As a Premium Plus Sponsor at Microsoft Build 2025, Elastic will showcase our latest AI innovations with a host of activities, announcements, and technical content to help users understand the power of AI to transform data into actionable insights.